For exhibitors, generating leads from a trade show booth is a difficult task. Just setting up a booth to make your presence felt in the crowd is not enough. You need to consider other factors such as teamwork, goals and incentives. If your exhibit has failed previously, then it wasn’t your bad luck. Several drawbacks such as lack of planning, professional teamwork and pleasantries might be the cause.
Here is a rundown of reasons that make a trade show booth fail at an exhibition.
Lack of preparation
A trade show requires a lot of preparation without which failure is almost certain. You need to travel to the place of the event before the main event date. This is necessary to chalk out the requirements needed for a successful trade show booth. You also need to ensure that you and your team have enough rest before the main event date to appear fresh and attentive on the show day.
A trade show without any goals is equivalent to not participating at all. If you don’t know the motive behind your booth then how can you expect the desired result? With a clear objective of the purpose, you will be able to generate leads from it and not go haywire.
Inattentiveness from the team
If your team is careless at the trade show booth then you won’t be successful on the floor. Your team must be enthusiastic, attentive and interactive to generate leads from the show. The audience in your booth should be actively engaged and entertained for the best results.
Missing open-ended questions
If you or your staff fail to ask open-ended questions then you’re bound to fail. Just talking about your own company without engaging the potential customers is a no-no. It makes the customer lose interest and leave the booth. An open-ended question like, ‘How did you learn about our products?’ is a good way to begin a conversation.