In fact, too many of the wrong links can get us banned from Google and the other search engines. In a future article, I’ll take a deeper dive into the fascinating world of links. For today, just know that a powerful website marketing strategy depends on the right links.
Step 4: Create Content that People Love
In Step 3, I mentioned that your traffic is coming to see your content. This is where things get juicy. You see, the people who land on your site have hope in their hearts. onzepagina They want you to win them over with high-quality content that’s easy to understand. Content that helps them find answers, solve problems and feel better.
To do this, you want to plan and create targeted (that word again) content. Here’s an example: Let’s say you’re a law firm based in Atlanta, and you work with a lot of startups. Let’s also say you know that an upcoming change in regulations will affect the startup community. This is the perfect opportunity for an article, podcast, and/or webinar designed to help your market navigate change. And … view you as the go-to source the next time they need legal help.
In addition to creating helpful, trust-building content, you’ll want to want to promote it. In other words, as great as your content may be, unless you broadcast its existence, your audience is unlikely to find it. One effective way to spread the word is to …
Step 5: Fall in Love with Social Media (but be picky!)
Contrary to what many believe, you don’t need to be on every social media network to benefit from social media marketing. You want to be active on the platform (s) where your market gathers/shares information. If you’re already using social media, consider if the return on investment is worth the effort you’re putting into it.
For example, if you’re currently using social media to drive traffic to your site, find out what percentage of this traffic engages with your content, reaches out to you for more information, or takes some other desired action.
If the percentages are low, you may need to look at the quality and frequency of your social media messages. You may need to assess how well the expectations they set are fulfilled when users click from them to your website. Meaning, you want these folks to have a consistently good, confidence-raising experience. Because (the old adage) people buy from those they know, like, and trust.
Step 6: Embrace the Power of email
In spite of what you may hear periodically, email is far from dead. In fact, email remains a very effective tool for building rewarding customer relationships. Routinely, it’s one of the top channels for many sectors. That is, provided you approach it considerately, with your readers’ desires in mind. In other words, when you send emails you’re entering others’ personal space, so you want to be respectful.
To put email to work for you, you’ll want to grow a list of email subscribers. One way to do this is by offering something free and helpful in exchange for an email address. For example, if you sell real estate, you can offer a free guide that simplifies the process of buying property. You can follow this up with a series of useful emails that solve common problems.
To clarify, you might send an email about property inspection that links to a more in-depth article (on your blog) on the topic. When you link compelling emails to articles that are genuinely beneficial (no fluff) and easy to understand, you can be viewed as someone trustworthy. This can make it much easier for readers to choose you when it’s time to buy.
Not sure what to write about in your emails? Make a list of questions you often receive from customers—pre- and post-sale. Your top sales people can be a great source for this. Then, turn your answers into a steady supply of informative email content.
Step 7: Boost Traffic with Paid Ads
Why paid ads? As you may have heard, it can take several months of content creation and promotion to begin seeing results. Now, this is entirely worth the wait. Because, like compound interest, traffic generated by these methods grows exponentially. However, you may want faster results. Depending on factors like the average amount your customer spends with you, and what it costs you to acquire said customer, buying ads can pay off big time.
For example, with a platform like Google Ads, it’s not unusual to see a return on investment of several hundred percent. In addition, if you’re new to a particular market, running paid ads can help you find out quickly which keywords bring you the most traffic. Think of this as a crash course in finding keywords that are worth your investment.
Further, if you hire a trusted website marketing agency to set up and manage your paid ads, they’ll keep a sharp eye on what’s working so that you can repeat it.
Creating a winning website marketing strategy begins with knowing yourself, your customer and hiring an experienced website marketing company. This is an absolute must because it lays the foundation for each step that follows: revamping your website, optimizing it so that people are drawn to you and search engines can find you, creating content that your market loves, promoting it via social media, building your email subscriber list, and, if desired, boosting traffic with paid ads. Each step combines to create the exciting synergy that grows your business.